Platform Overview

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Written by Karen
Updated 4 weeks ago

What kind of platform is it?
This is a loyalty and engagement platform designed for the cannabis industry. It enables dispensaries, brands, manufacturers, and partners to create and manage offers, reward programmes, and customer interactions in a unified system. The platform supports both B2B and B2C flows, helping businesses increase customer retention while providing end-users with clear and redeemable rewards.

Core Capabilities

  • Offer Management: Create, approve, and distribute promotional offers, rewards, and coupons.

  • Location Management: Connect offers to one or multiple dispensary or retail locations.

  • Customer Engagement: Track loyalty points, customer tiers (Bronze, Silver, Gold), and redemption activity.

  • Brand & Product Management: Register public and custom brands, manage associated media, and monitor brand activity.

  • Role-Based Access: Different account types have different permissions, ensuring that each organisation interacts with the system in the way that matches their role.

  • Compliance & Approval Flow: A SuperAdmin approves organisations, offers, and brands before they become visible to customers.

What it is not

  • It is not a point-of-sale (POS) or inventory management system.

  • It does not process financial transactions.

  • It does not replace CRM, but it integrates with customer and loyalty data for marketing.

  • It is not a consumer marketplace by itself; rather, it provides the infrastructure for retailers and brands to engage with local customers.

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