How to set up and use Tracking Pixels

Lear how to interact with Tracking Pixel tool and integrate analytics pixels into landing pages within ClearLine.
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Written by Anastasia
Updated 6 months ago

Follow these fun steps to get the most out of the Tracking Pixel tool and get those clever analytics pixels onto your landing pages in ClearLine:

Step 1. Start by creating a Pixel Code (Tag) in the Marketing Analytics Tool you're using (like Google Analytics). Fill in all the important bits, like which platform to track, what parameters you're looking at, events you want to keep tabs on, and any special customizations that fit your marketing dreams.

Step 2. Head over to the ClearLine Admin Panel, find 'Marketing Apps', then 'Tracking Pixels', and click 'Add New'.

Step 3. Time to set things up: pick a location, choose a widget, name your pixel, pop in the pixel code (tag), switch on the tool, and hit 'Save'.

Step 4. Once you see a message in the top right corner saying 'Pixel Tag created successfully', you know you're on the right track. If you ever need to change or delete it, just select the Tag and click the pencil or bin button next to the Tag's name.

Don't forget to publish your updated landing page so that your changes kick in and the analytics pixel gets to work on the page.

Step 5. Make sure it works. To check your analytics pixel is working smoothly, head to the landing page on your Marketing Tool (like Google Analytics). Open your favourite web browser and go to the specific landing page URL. Give the page a whirl by doing actions that your analytics pixel is tracking.

Step 6. Check out your data. Once your pixel is up and running and doing its thing, it'll start collecting data. Dive into your analytics platforms, like Google Analytics or any other you've hooked up, to see the data your landing page has gathered. Use these insights to tweak your marketing game plan, boost conversions, and make your users' experiences even better.

Way to go! You've mastered the Tracking Pixel tool and got those analytics pixels onto your landing pages in ClearLine. Nice job!

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