We prioritises user privacy and adheres to relevant US regulations governing promotional communication, including CAN-SPAM and TCPA.
WHAT WE COLLECT:
- First Name, Last Name, Gender, birth date, email address, and phone number
- Marketing consent status
- Purchase and interaction data (used for loyalty programs, rewards, and POS-related activity)
CONSENT PRACTICES:
We follow strict opt-in policies for all marketing communications:
- Users must explicitly opt in via a checkbox before receiving promotional materials
- Consent is required prior to sending any SMS or email through the Marketing Center apps
- Consent is recorded at the time the customer subscribes to any marketing program or campaign
HOW WE USE DATA:
- Personalized reminders, digital coupons, and other promotional communications
- Loyalty tracking and reward automation
- Analyzing customer behavior via QR code scans and pixel tracking to improve campaign performance
User Rights and Controls
- Every email and SMS message includes an opt-out link
- Users may revoke consent at any time via unsubscribe links or by contacting support
- Customer data can be reviewed, updated, or deleted upon request (subject to applicable laws)
Additional Notes on Data Protection
To provide full confidence in our practices, here are a few more items that we'd like to cover:
- Data Retention: We retain user data only for as long as it is necessary to support active marketing programs or comply with legal obligations
- Security Measures: All personal data is protected using industry-standard encryption, access controls, and secure infrastructure
- No Unauthorized Sharing: We do not sell or share customer data with third parties for unrelated marketing. Any integrations (e.g., with email or SMS services) are covered under strict data-processing agreements
- Compliance Updates: Our privacy practices are reviewed regularly and updated to align with changing legal requirements or platform features.
